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Today\u2019s small businesses can no longer debate the merits of implementing technology at their organization \u2013 the decision has been made for them. A suite of supporting software<\/a> helps them grow and operate at a larger scale, in addition to streamlining current operations for efficiency. But, the decision on where to start can be daunting. Perhaps they\u2019re not ready for a full CRM or simply don\u2019t yet know what they need.\u00a0<\/span><\/p>\n For small businesses in a state of uncertainty, consider the humble piece of invoicing software<\/a> which, thanks to developments in automation and functionality, can handle a whole lot more of a company\u2019s tasks than simply grabbing payments. Here\u2019s more on what\u2019s possible:\u00a0<\/span><\/p>\n On first blush, a piece of software that helps companies produce invoices feels less essential than one helping with the work itself. But don\u2019t overlook what could be the bedrock of a business\u2019s marketing. Invoicing software offers numerous customer touchpoints, during which companies can reinforce branding and messaging, or intervene in the process and provide service.\u00a0<\/span><\/p>\n When companies are configuring their new piece of invoicing software, they should consider starting by building out the customer-facing portal. This is where customers can visit, on their own timeline, to handle outstanding payments or make adjustments to processes. Many invoice platforms offer low-code customization<\/a> so non-developers might adjust the look and feel of the page, insert company graphics, and tweak messaging to be in line with how the company sounds elsewhere.\u00a0<\/span><\/p>\n The same methodology should be applied to reminders. Within the software, companies and customers can set automatic pings to request overdue payments. When those alerts arrive unobtrusively and within a brand\u2019s established brand, they serve as reminders of the brand\u2019s existence as well as invite engagement with customers beyond payments.\u00a0<\/span><\/p>\n Companies looking to escalate this tactic could invite customers into the system at the earliest stage\u2014at times, even before they are officially customers. By allowing these potentials to enter their own information into the system and accept or reject quotes, companies offer them a bit of autonomy and customization that immediately sets them apart from other companies who might operate in a more rudimentary fashion.\u00a0<\/span><\/p>\n Organizational growth is built into the foundation of invoicing software. Small businesses require a wealth of data from which to improve, but gathering data can be tricky, especially if a newer company is starting from scratch.\u00a0<\/span><\/p>\n Companies should consider using invoicing software to lay the groundwork for continuous data collection from both sides of the customer-vendor divide. The software certainly quantifies every part of the payment process, including how long it takes to settle invoices and what sorts of reminders are most effective.\u00a0<\/span><\/p>\nBrand Loyalty\u00a0<\/span><\/h3>\n
Sustainable Growth\u00a0<\/span><\/h3>\n