Small Business

HubSpot Vs. Insightly 2023: Best for Your SMB?

[ad_1] Email marketing is a fantastic way to nurture leads, promote your products and services, and keep in touch with customers.  HubSpot’s email marketing capabilities(courtesy of HubSpot Marketing Hub) make it easy for SMBs to do the following: Create and send personalized emails Segment their audience Track the success of their campaigns Let’s break it…

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Monday.com Vs. ClickUp 2023: Best Project Management Tool?

[ad_1] ClickUp’s customization options are seriously impressive.  During our six months of testing, we were blown away by the extensive range of customizable features.  From creating task statuses and custom fields to tailoring our dashboard view, ClickUp delivered the goods. Once we got past the project management tool’s slight learning curve, we appreciated the unique…

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Best Sales CRM 2023: It’s Time to Up Your SMB Sales Game

[ad_1] Great workflow automation can make repetitive tasks a thing of the past (say that five times fast).  Freshsales breaks its workflow automation down into three main categories: Sales Sequences Workflows Auto-assignment Rules We’ll give a brief overview of each.  Sales Sequences Sales sequences in Freshsales are essentially automated, personalized email campaigns.  We created many…

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What is a Hot Lead in Sales? Guide for SMB Sales

[ad_1] How can your team generate hot leads and convert them to paying customers?  Numerous strategies have proven effective throughout my time as a business owner.  Here are seven tips and tricks to convert hot leads! Tip 1: Identify Engagement  Identifying a hot lead’s engagement level is crucial in the sales cycle.  High engagement signifies that the lead actively interacts with your brand,…

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What is Lead Generation? Guide for New Business Owners

[ad_1] Lead generation companies utilize numerous strategies to find potential customers for businesses.  Below, I’ve listed popular techniques for lead management.  SEO Lead Generation SEO is helpful for companies because it ensures users can find their website, social profiles, etc., via search engines.  What is SEO? SEO, or search engine optimization, is the process of enhancing a website’s visibility on search…

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HubSpot Vs. Zendesk 2023: Best Small Business Software Suite?

[ad_1] If you’re serious about scaling your business, you’ll need to automate.  This can seem intimidating at first, especially if you’re just starting out.  Luckily, HubSpot makes it easy to get started (with no coding knowledge needed). The CRM software provides helpful pre-made automation templates (shown below), allowing you to start automating tedious tasks immediately. …

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Raw Leads: How to Qualify and Convert

[ad_1] What’s the best way to distinguish qualified from unqualified raw leads?  Below, I’ve listed a six-step process for the best ways of handling raw leads! These steps include the following actions:  Establish a raw lead definition for your company  Align your sales and marketing teams  Utilize lead scoring to prioritize perfect-fit prospects  Allow leads to opt-out …

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What is Marketing Automation? Guide for Small Businesses

[ad_1] There are numerous benefits of marketing automation, such as better data management and more sales conversions.  Below, I’ve listed the primary advantages that come when businesses implement marketing automation platforms.  Let’s take a look! Team Efficiency Marketing automation elevates team efficiency by freeing up valuable time previously dedicated to manual, repetitive tasks. As a result, employees can…

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How to Invest as a Small Business Owner

[ad_1] Disclaimer: This is what I do; don’t copy this exactly. Do your research and do what works best for you. I know it’s not exactly the right definition of the barbell approach, but I think of my strategy as a barbell. Make money in my business (the bar). Invest in equities or real estate…

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HubSpot Vs. ActiveCampaign 2023: Best CRM for SMBs?

[ad_1] Great contact management is the bread and butter of any effective CRM, and ActiveCampaign delivers on this front.  For starters, they lead the way in terms of importing your data.  Just look at how many options ActiveCampaign offers to import data with just a click.  This essentially eliminates the opportunity cost of switching to…

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